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2024 Beauty & Skincare Trends: What To Look Out For & Best Trends To Actually Consider

It’s a new year, which means it’s time to start fresh with new beauty and skincare trends. While some aren’talwaysall they are chalked up to be, we think these buzzy trends are worthy of your attention. Here are the skincare and beauty trends worth trying in 2024. 

2024 Skincare Trends

Let’s start off by discussing some of the biggest skincare trends we’re seeing this year. 

Sun Protection

Defending your skin against the harmful effects of the sun has always been on trend, but we’re seeing even more people take sun protection seriously. Sun protection is the key to keeping your skin healthy and preventing premature signs of aging. If you have yet to find a sunscreen that works for you, let 2024 be the year you get your perfect match. When you’re out and about you can also do your part to physically shield your skin against the sun. For example, wear a wide-brimmed hat when out on a walk, or invest in some UV shielding clothing to keep your skin protected from head-to-toe. 

Hydrating Serums 

This is a trend we love for anyone seeking supple, glowing skin. By improving the skin’s hydration levels, a hydrating serum helps soften the complexion while smoothing out the appearance of fine lines and wrinkles. 

For the ultimate results, try a  hyaluronic acid serum. This humectant is one of the most powerful hydrators out there – it’s able to hold nearly 1000 times its weight in water! Hyaluronic acid is also suitable for all skin types, and works well with virtually all other skincare ingredients. It’s truly a skincare product that anyone can add to their routine. 

Skin Streaming

Those that appreciate a more minimalist lifestyle may want to get on-board with the skin streaming trend. The concept is simple: rather than having a multi-step routine that requires a medicine cabinet full of products, you can simplify your regimen with just a few key products. Typically, a skin streaming routine involves a gentle cleanser, a serum (such as a  vitamin C serum, which offers anti-aging, brightening, and antioxidant benefits), a moisturizer that works for both morning and night, and sunscreen. 

Not only is skin streaming budget-friendly, but it’s also ideal for anyone who wants to effectively take care of their complexion without needing a ton of products. It’s also simple and easy to follow, and ensures you aren’t using so many formulas at once that your products aren’t able to do their best work. 


Microneedling is a big skincare trend for 2024. What makes this procedure so popular is that it’s able to address a range of the most common skin concerns, including uneven skin tone, fine lines and wrinkles, crepiness, enlarged pores, and scars. 

With this minimally invasive procedure, super thin needles prick the top layer of the skin. The body responds to these micro wounds by producing collagen and elastin – proteins that are responsible for maintaining strong, smooth skin. 

If you’re interested in trying microneedling this year, keep in mind that it can be costly, and you typically will need a few treatments to see full results. While there are at-home microneedling tools, you’ll get the best (and more importantly, safest) results from a professional in-office treatment.  

Small Batch Skincare

More and more skincare aficionados have adapted clean formulas into their routine over the past few years. In 2024, we’re going one step further with small batch skincare. Simply put, this environmentally friendly process refers to solutions that are made in small batches more frequently. 

There are a multitude of benefits of small batch skincare. Manufacturers are able to infuse the formulas with super fresh and potent high-quality ingredients that effectively tackle skin concerns. Additionally, by making formulas in smaller quantities, they are able to use natural preservatives, rather than artificial preservatives that can be aggravating to the skin and harmful for our overall health. 

If you want to jump on the trend this year, check out  Small Batch Serums. As it says in the name, these clean, science-driven serums are made in small batches to offer the highest-quality formulas possible. 

2024 Beauty Trends

If you want to shake up your beauty routine, here are the year’s biggest trends. 

Unfiltered Skin

There’s no denying social media filters have negatively warped our view of what skin should look like. Thankfully, we’re seeing a big 180 in 2024. Rather than trying to achieve the impossible, people are embracing their real skin – including their texture, pores, and blemishes. No more unrealistic filters or trying to blur out imperfections with heavy makeup on a daily basis. Real skin is in!

Clean Complexion

On a similar note, people are moving away from heavier makeup, and instead gravitating towards fresher looks. Rather than reaching for full coverage foundations, this is the year to use lightweight, barely-there BB creams or tinted moisturizers that let your real complexion shine through. You can also enhance the look with a natural cream blush, or a subtle highlighter on your cheekbones and nose.  

A good skincare routine also plays a huge role in the clean complexion trend. Targeted serums designed to brighten your skin and boost its natural radiance can help you achieve that fresh-faced look.  

Espresso Makeup 

Coffee lovers will be happy to hear that one of the biggest beauty trends of the year is espresso makeup. Latte makeup made a splash in 2023, but this year, things are moving a bit darker. Achieve the moody look around your eyes using makeup like a bronze eyeliner or a rich cocoa-colored shadow. We’re even seeing espresso makeup inspired lip tints and glosses hit the market. 

Balletcore Makeup

While espresso makeup may feel too dark for some, anyone can get behind balletcore makeup. By sharp contrast, this romantic look features subtle, fresh shades of pinks. It can be achieved by using light eyeshadow with a bit of sheen, as well as a ballet pink blush and a nude or rosy gloss or lipstick. The whole makeup look is perfect when paired with the clean complexion trend.